LAYOUT TIPS:
There are many tips I might use:
- Use different sizes, styles and/or weights of type to separate information.
- Put colors behind and important areas of information.
- Use rules (thin lines) to separate information into groups.
- Leave white space around blocks of information.
- Align similar kinds of copy.
- Put pictures next to important copy.
- Put type in a box or give it an interesting shape.
- Call out items by putting bullets in front of them.
- Use different colored or reversed type (white on black) to separate and emphasize.
- Enlarge a photo of something small.
- Tilt an image or a block of copy at an angle.
- Surround a very small picture or bits of type with a lot of white space.
- Choose bright colors when the piece will be viewed in a gray environment.
- Use a solid black area or a large white area for a newspaper ad.
- Crop an image in an unusual way.
- Use very large type for a thought-provoking or humorous headline.
- Make the piece a different size and shape from other similar pieces.
- Choose a paper with an interesting, noticeable texture or color.
- Set important information in an atypical ("not typical") way.